LAW Fitness:
Personal Fitness Journeys For Real Guys

Explore the LAW Fitness journey, where strategy and creativity combined to redefine fitness for Christchurch men aged 18-25. Breaking free from stereotypes, LAW Fitness offers a genuine, down-to-earth experience.

Learn how our brand strategy, deeply rooted in research, reshaped the fitness narrative, providing a personal and authentic approach for a new generation.
Brand Strategy
Brand Identity
Social Media
Flyer

Some Of Our Insights

Emotional Decisions

We recognised the emotional core of young adult male decisions, meaning our approach needed to resonate personally and logically with LAW Fitness' audience.

Visual Identity Standouts

LAW Fitness’ audience is attracted to bold typography, vibrant colours, and authentic imagery.

A Different Approach

Through competitor analysis, we identified a gap in the fitness industry, making personalised fitness through brotherly guidance our approach.

LAW Fitness needed a brand identity deeply rooted in emotional resonance, visual distinctiveness, and brotherly guidance
LAW Fitness brand identity design colour scheme / colour palette
LAW Fitness brand identity design fonts
LAW Fitness logo design for personal training company
LAW Fitness brand identity design extras: Business card design
LAW Fitness brand design extras: business branded water bottles
LAW Fitness brand identity design extras: business flyer for personal trainer design
LAW Fitness brand identity design extras: social media templates for personal training

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