Researching indirect competitors made it clear that a brand did not have to shout from the rooftops to be known; they just had to be convincing in their own lane.
Gone were the days when only straps got shown off. Myovolt needed to celebrate the technology driving their business: the modules and motors making vibrations.
Our research showed blues and purples or completely monotone were the usual tech ways. Luckily that worked in our favour, providing an electric energy when paired with orange.
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